Since the early 1970s, consumption of soda has grown while tap water consumption has delined.  In 1986, soda passed tap water as Americans most chosen beverage.

Click on the chart below to view this trend in more detail.

Growth in bottled water demonstrates Americans’ desire to get back to basics – choosing fresh, clean water that is convenient for their on-the-go lives.

*Source FRC data
Among the six largest beverage categories, only bottled water is showing steady growth.  Americans are increasing their bottled water use because they say “it’s healthful and refreshing,”  “has no calories,” “it’s convenient.” 

 

· Trended Per Capita Bottled Water Consumption
· Trended Per Capita Beverage Consumption
· Trended Bottled Water Volume Growth
· Trended Bottled Water Dollar Growth
· Annual Bottled Water Volume Sales
· Annual Per Capita Beverage Consumption

· Nestlé Waters North America U.S. Share of Category
· Nestlé Waters North America U.S. Sales Revenue
· Brand Share by Region
· Brand Taste & Trust Ranking
· Company Stats

Nestlé Waters North America At A Glance