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Our Business: A Leader in Bottled Water Beverage Companies

Nestlé Waters Is the Leader in Bottled Water World Wide

Nestlé Waters Is the Leader in Bottled Water World Wide

Nestlé Waters is a business unit of Nestlé S.A., with sales revenue of $8.7 billion. The Nestlé Waters business represents 10% of Nestlé, S.A. global sales and holds the number one leadership position for bottled water brands in the world. This has been accomplished with sales of 64 brands in 130 different countries.

Internationally, Nestlé Waters is the World's Leading Bottled Water Company

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Nestlé Waters Worldwide 2010 Quick Stats

  • Percent of World Market Share .....17.1*
  • Producing Countries.....................36
  • Number of Employees..................30,260
  • Number of Brands........................64
  • Number of Markets......................130
*estimated share

Nestlé Waters North America has businesses in the United States and Canada. Total sales for 2010 were $4.11 billion; $3.86 billion in the U.S. and $250 million in Canada. Nestlé Waters North America has been the bottled water industry leader for more than two decades.

Bottled Water Segment – Number Two in the Beverage Category

Bottled Water Segment – Number Two in the Beverage Category

It seems like everyone appreciates bottled water's convenience, healthfulness, good taste and dependable quality. After all, it's healthy, refreshing, and free of calories and additives.

People are increasingly returning to water as their choice of refreshment and source of well-being. In fact, in 2005, 82% of adults, ages 18-59, consumed bottled water; 70% consumed at least one bottle per week*.

* Source: FRC Research, an Internet survey of 7622 adults across the U.S., February to August 2005. (margin of error +/- 1.3%)

Bottled Water per Capita Consumption

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Per capita consumption of bottled water has risen steadily since 1976, and the bottled water category has managed to more than double its per capita consumption level since 1995, when consumers drank an average of 11.7 gallons. After some broad-based softness in beverage category sales in 2008 and 2009, the US bottled water market experienced an above average comeback in 2010, advancing 0.9 pts per capita over 2009.

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Nestlé Waters North America – A Leader in the Bottled Water Industry

Nestlé Waters North America – A Leader in the Bottled Water Industry

Our brands are top performers and our significant investments in our people, facilities and technology have enabled high-speed manufacturing practices, high-quality products, and a low-cost distribution system. The result is that Nestlé Waters North America represented 36.4% ($) of the bottled water market in 2010 with sales of $4.11 billion.

Nestlé Waters North America Share of Category

2010 Dollar Share

Nestlé Waters' strength in bottled water is reflected in our share of leadership, which on a volume basis increased to 33.7% in 2010, driven by our strong brands and retail focus.

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Seven of Nestlé Waters North America's well-known bottled water brands ranked among the top 10 U.S. bottled waters nationally in 2010. Six of the seven brands are only sold regionally.

  • Poland Spring®. . . . . . . . . . . . . . . . . . Northeast
  • Arrowhead®. . . . . . . . . . . . . . . . . . . . . West
  • Deer Park®. . . . . . . . . . . . . . . . . . . . . . Mid-Atlantic
  • Ice Mountain®. . . . . . . . . . . . . . . . . . . Midwest
  • Nestlé® Pure Life®. . . . . . . . . . . . . . . . National
  • Ozarka®. . . . . . . . . . . . . . . . . . . . . . . . . Texas
  • Zephyrhills®. . . . . . . . . . . . . . . . . . . . . Florida

Nestlé Waters North America 2010 Quick Stats

  • Sales. . . . . . . . . . . . . . . . . . . . . . . . . . . $4.11 billion
  • U.S. Market. . . . . . . . . . . . . . . . . . . . . $3.89 billion
  • U.S. Market Share. . . . . . . . . . . . . . . 36.4% ($)
  • Employees. . . . . . . . . . . . . . . . . . . . . 7,500
  • Bottling Facilities. . . . . . . . . . . . . . . 28
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Nestlé Waters North America Sales Revenue

(millions of dollars)

The company's long-term steady growth and leadership in the bottled water industry is reflected in its revenues over time, as well as in the trust consumers place in the brands.

Source: Beverage Marketing Corporation, 2010 - U.S. Revenue Only

Our Regional Brands Are #1 in Their Distribution Area

Source: Nielsen - Food - Full Year 2010

Brand Taste and Trust Ranking

NWNA Brand Rankings Brand You
Trust Rank		 Excellent
Taste Rank
 
Arrowhead® (West) 1 1
Deer Park® (Mid-Atlantic) 1 1
Ice Mountain® (Midwest) 1 1
Ozarka® (Texas) 1 1
Poland Spring® (Northeast) 1 1
Zephyrhills® (Florida) 1 1

It's important to us to offer great-tasting, high-quality bottled water products. It's just as important to provide brands our consumers trust. Good taste and trust go hand-in-hand.

In their respective sales regions of the country, Nestlé Waters North America brands rank number one in taste preference and trust over their competitors.

Source: FRC Research Corp., 2010 study

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Consumer Beverage Consumption Over Time 1965-1990

Since the early 1970s, consumption of soda has grown, while tap water consumption has declined. In 1986, soda passed tap water Americans most chosen beverage in the U.S.

Consumer Beverage Consumption Over Time 1990-Present

Annual Per Capita Beverage Consumption

Beverage Gallons per capita
 
  Soda 46.9  
  Bottled Water 28.5  
  Milk 20.5  
  Beer 21.9  
  Coffee 21.3  

Even though soda consumption is declining, gallons per capita in the U.S. remain high.

Source: Beverage Marketing Corporation, 2010

Annual Beverage Volume Sales

In 2010 as the economy began to recover bottled water was the only beverage of the top 6 showing positive gains followed by coffee.

Of smaller consumption beverages, there appears to be growth in the following categories with Ready-to-drink demonstrating the strongest growth.

Source: Beverage Marketing Corperation 2010

Trended Bottled Water Volume Growth

Why do more than 60% of of the U.S. population drink bottled water? And, who are these people? They come from every one of the 50 states and they span every age group. They're on-the-go people who want to stay hydrated and they're taking their bottled water along with them. We do our part by making sure their favorite brands are always where they want them.

Source: Beverage Marketing Corperation 2010

Trended Bottled Water Dollar Growth

Source: Beverage Marketing Corporation, 2010