Tradewinds® Introduces Jimmy Buffett’s Island Tea

To Press Releases listMar 30, 2015

STAMFORD, CT - Tradewinds®, a company inspired by a family tradition of slow-brewing sweet tea, is making waves with the introduction of Tradewinds®Jimmy Buffett’s Island Tea. The five unique flavors available nationally include: Pineapple Coconut White Tea, Peach Mango Black Tea, Tropical Citrus Green Tea, Paradise Punch Hibiscus Tea and Strawberry Lime Black Tea.

Inspired by singer, songwriter and author, Jimmy Buffett, Tradewinds® partnered with Margaritaville Enterprises, LLC to create Island Tea – delicious blends of tropical fruit flavor and refreshing iced tea. The new line uses natural flavors and natural sweeteners to add a signature, flavor-packed taste in every delicious and refreshing sip. The 18.5 –ounce single-serve bottle contains only 110 calories per bottle. From the tropical flavors to the packaging inspired by Jimmy’s lifestyle, the Caribbean influence clearly shines through and nods to the relaxing atmosphere of an island getaway.

“We are so excited to be partnered with Margaritaville, as both Tradewinds and Jimmy Buffett embody relaxation and escapism,” said Julia Balakrishnan, Associate Marketing Manager of Tradewinds®. “These Island Teas will send you to  a guilt-free tropical oasis after just one sip!”

“Our goal is to provide people the chance to experience the Margaritaville way of life, whatever their latitude, and the launch of Jimmy Buffett’s Island Tea Line will create that escape with every delicious taste,” said Tom Keane, president of Margaritaville Foods. “We’re thrilled to be partnering with such a well-regarded and like-minded brand as Tradewinds.”

The new Tradewinds® Jimmy Buffett’s Island Tea is a complement to the line of Tradewinds®slow-brewed beverages which include varieties such as Sweet Tea, Unsweet Tea, Green Tea with Honey, and Raspberry Tea. Tradewinds®Jimmy Buffett’s Island Tea is available now in select grocery, mass and convenience stores nationwide and for a suggested retail price of $1.39 -$1.69. For more information on Tradewinds® please visit,www.TradewindsTea.com.

ABOUT TRADEWINDS®

Since its conception in 1992, Tradewinds® has been dedicated to providing refreshing and enjoyable iced tea using the finest ingredients, high-quality tea leaves and real sugar. Based on a family brewing tradition, Tradewinds® iced teas are made in a slow-brewed process that gives each sip its signature, flavor-packed taste. For more information on Tradewinds® please visitwww.TradewindsTea.com.

ABOUT MARGARITAVILLE®

Margaritaville is more than a product or a place, it’s a state of mind.

Inspired by the lyrics and philosophy of Jimmy Buffett; since launching its first restaurant location in 1987, the leading lifestyle brand has expanded to 33 restaurants, retail shops, vacation ownership and cruise partnerships, as well as resorts and casinos across the United States. In fall of 2015, Margaritaville will celebrate the opening of its 349 room flagship luxury resort in Hollywood Beach, Florida. Consumers  can also enjoy the sights, sounds and tastes of Margaritaville at home through its national radio station on Sirius/XM,  retail  products including apparel, frozen concoction makers, home décor and food, beverage and spirits lines consisting of Margaritaville tequilas, rums, LandShark Lager and Island Tea.