Paradise Comes to Chicago

May 31, 2013

Have you ever included Chicago on your list of tropical beach destinations? Well, the Tradewinds team would like you to reconsider as they descend on Chicago’s Pioneer Court for their “Pop-Up Paradise” event on May 31st.

“We’re bringing a tropical beach experience, sand and all, to the heart of Chicago,” said Jonathan Young, senior marketing manager for Tradewinds. “Our brand has a Midwest heritage. So, we’re taking the beach to our consumers there to kick off our ‘Taste of Paradise’ campaign.”

The event will mark the first summer Friday of the season with a full day of live music, beach games, palm trees, a sandy beach lounge, and a photo booth to capture paradise-themed moments. While lounging in beach chairs and soaking up the sun, attendees can take it all in while enjoying refreshing ice-cold Tradewinds® tea. 

“We know our target consumer is very busy juggling multiple work and family priorities,” Jonathan continued. “The ‘Pop-Up Paradise’ event is our consumers’ opportunity to relax and unwind in an unexpected place.”

Following the event, fans will be encouraged to continue enjoying paradise by entering the “Piece of Paradise” sweepstakes at http://www.drinktradewinds.com/paradise/.