Nestlé Waters Leading Digital Marketing

May 26, 2016

Nestlé Waters North America (NWNA) is leading the way in digital marketing is the message that came through loud and clear at the Salesforce Connections conference recently held in Atlanta.  Antonio Sciuto, NWNA Chief Marketing Officer, a key note speaker, was joined on the main stage by an amazing line-up of speakers, including Good Morning America anchor Robin Roberts and astronaut Scott Kelly.

Nestlé Waters NA is embracing emerging technology in this age of disruption and digital transformation, leveraging digital solutions, to support an integrated understanding of the consumer and mapping the end to end journey. Antonio demonstrated to an audience of 5,000 people, plus another 1.2 million connected online, how NWNA is breaking ground in digital marketing by personalizing the consumer experience.  His presentation, demonstrations and breakout group showed Nestlé s capabilities in the digital space that is enabling this cutting edge, personalized consumer journey.   

"We sell more than 24 billion bottles a year in North America, we have billions of interactions with our consumers. From a generating demand standpoint, we focus not only on marketing and sales, but also on holistically engaging with consumers to leverage all opportunities for interaction across functions and brands aiming to create a personalized consumer experience," Antonio said.

Salesforce Connections is a major digital marketing conference. The organizers tracked interactions and engagement with their audience throughout the event.  Antonio was rated the top influencer based on the engagement index on social platforms, showing support for the vast interest in Nestlé Waters NA's digital marketing approach.

Watch Nestlé Waters NA on the main stage at Connections during the keynotes by clicking on the links below:

Personalized Consumer Experience NWNA vision with Tim Brown (CEO & President of NWNA), Antonio Sciuto (EVP and CMO NWNA), and Courtney Stacks (PCE Group Manager NWNA)

Nestlé Waters use of Salesforce Marketing Cloud technology – demo of the following solutions:

  • Web Studio: to build landing pages and microsites, capture data/insight, and predict recommendations
  • Social Studio to discover actionable marketing insight, plan and execute social campaign
  • Journey builder, active audience and predictive intelligence to implement brand experience connecting on and offline touchpoints 
  • Consumer engagement center featuring new functionalities to analyze end to end online performance

Keynotes Q&A with Brian Wade (Salesforce.com SVP & Global leader of Marketing application) and Antonio Sciuto

Read interviews with Antonio in Chief Marketer and one published by Salesforce Find Antonio on Twitter @antonio_sciuto to follow along as the NWNA digital marketing program finds new, innovative ways to make meaningful contact with loyal and new consumers of NWNA products.