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Caring for Colorado Water Sources

Our spring water business depends upon responsible management of the water sources that support our operations. For that reason, we manage those springs for long-term sustainability, and work with local communities to help protect shared natural resources. Our hydrogeologists and engineers spend years evaluating and monitoring potential spring sites to best determine its long-term viability and sustainability.

Our commitment to sustainable resource management is largely driven by the passion and expertise of our Natural Resource Managers, who are professionally trained scientists. They follow a rigorous monitoring process to ensure all water sources are cared for and managed responsibly. In Chaffee County, our Ruby Mountain Springs property is monitored at 72 individual hydrogeologic and environmental check points, and the data is reported to the County and State, in accordance with our 1041 Permit. Water withdrawals are rigorously regulated and overseen by Chaffee County and the State Engineer’s Office to be protective of the springs and other water users.

In Denver, we produce Pure Life® using water supplied by Denver Water. In early 2020, our Denver bottling facility which achieved Alliance for Water Stewardship (AWS) certification.

In addition to managing our operations for long-term sustainability, we fund projects to restore and protect the area surrounding our spring site.

  • In 2011 as part of an extensive reclamation project in Chaffee County, we removed deteriorated fish hatchery structures from the Ruby Mountain Springs site along the banks of the Arkansas River.
  • We also collaborated with organizations like Trout Unlimited, Army Corps of Engineers, Colorado Parks and Wildlife, Ducks Unlimited and Colorado Mountain College to restore the site to a more natural state, enhancing the function of aquatic riparian and wetland habitats, as well as improving the scenic vista for Chaffee County’s rafting enthusiasts.
  • We worked closely with Colorado Parks and Wildlife, Colorado Mountain College and the USDA Natural Resources Conservation Service to develop land management plans to improve bighorn sheep access and forage, cattle grazing management, and wetlands protections on our lands.

We are now in the process of creating a permanent conservation easement of all 126 acres of owned land, which will further protect valuable Bighorn Sheep habitat and grazing access, and allow for the potential expansion of the Ruby Mountain Springs reclamation project along the upper Arkansas River.

Our history in Colorado, combined with our expertise in spring water management, helps inform the ways in which we care for Ruby Mountain Springs site and the land surrounding it.