To Press Releases listFeb 4, 2014
POLAND SPRING® Greatly Outsells Every Other Beverage Brand in New York Metropolitan Area
Stamford, Conn. (February 4, 2014) – By a wide margin, New Yorkers buy more POLAND SPRING® brand water than any other beverage brand. Not only does this include other brands of bottled water, it also includes best-known brands of soda, juice and even milk.
New Nielsen data from 2013 of packaged beverage sales across retail channels indicate that POLAND SPRING® brand water, the leading product of Nestlé Waters North America, is the best-selling beverage in the New York tri-state area. In addition, it is a best-seller across other major Northeast markets, including Boston, Albany and Hartford/New Haven.
In 2013, sales of POLAND SPRING® brand water in the New York metropolitan area topped $506 million. In dollars, this represents 35 percent greater sales than the COKE® brand (including all flavors, diets and other variants), and more than double the sales of the PEPSI-COLA® brand (including all flavors, diet and other variants).
“For a water brand from Maine to beat out all the most famous beverage brands in the world in one of the most populated, influential markets on the planet is remarkable,” notes Tim Brown, President and CEO of Nestlé Waters North America. “Even with all the new beverage options now available to New Yorkers, the POLAND SPRING brand remains their number-one choice.”
In terms of overall sales volume for the year, Nielsen reports that bottled water was the only beverage category to show an uptick in New York. Though a growing number of consumers have been switching from soft drinks to water for some time, New York City’s anti-soda and sugary juice campaigns are frequently cited as reinforcing this ongoing trend. Already, bottled water outsells carbonated soft drinks in grocery stores in 16 major markets, with New York, Boston, Miami and Los Angeles in the top ten, according to Nielsen.
“New Yorkers are ahead of the curve,” says Gary Hemphill, managing director of research for Beverage Marketing Corporation, based in New York City. “The increased awareness about the importance of drinking healthier alternatives such as water has led to declining sales for most major brands of soft drinks, including diet varieties. By the end of this decade we anticipate that bottled water consumption will eclipse that of carbonated soft drinks in most markets across the country.”
“The POLAND SPRING brand may have been around since 1845 but it has never been so relevant to New Yorkers,” adds Brown. “It’s more than just the natural, calorie-free beverage that health-conscious people want today. Every sip provides a little taste of Maine, so it’s almost become a simple way to take a small break from harried city life.”
Distributed exclusively in the Northeast, POLAND SPRING® comes only from natural spring water sources in Maine. Naturally occurring minerals give it its clean taste.
COCA-COLA is a registered trademark of The Coca-Cola Company. PEPSI-COLA is a registered trademark of Pepsico, Inc.
About Nestlé Waters North America
As the third largest non-alcoholic beverage company by volume in the U.S., Nestlé Waters North America provides people with an unrivaled portfolio of healthy beverages. Among them are brands such as Poland Spring ®, Deer Park® and Arrowhead®. Its national purified water brand is Nestlé® Pure Life®. International brands include Perrier® andS.Pellegrino®. The company’s line of ready-to-drink teas now includes Nestea®, Sweet Leaf® and Tradewinds®. Based in Stamford, Connecticut with 7,500 employees nationwide, Nestlé Waters North America strives to reduce its environmental footprint, improve recycling rates in North America, and create shared value in those communities where it has operations.
For more information, please contact:
Eileen Leonardo, Intermarket Communications
Neil Shapiro, Intermarket Communications
"Two Numbers: Things Went Better With Bottled Water" - Newsweek