To Press Releases listFeb 3, 2015
PUSLINCH, Ontario – Nestlé Waters Canada, Canada’s marketshare-leading manufacturer and distributor of healthy beverage choices, today announced that Reader’s Digest Canada has honoured the Company with its Most Trusted Brand™ recognition for 2015 for its bottled water.
The 7th Annual Canadian Reader’s Digest Trusted Brand™ survey polled Canadians about the brands they trust across 40 product categories from consumer packaged goods to financial institutions and Canadian retailers. In addition to measuring what brands Canadians trust most, the survey also featured the key attributes of trust for each brand.
In an independent opinion poll commissioned by Reader’s Digest, Ipsos Reid conducted a nationwide online survey of 4,026 Canadian adults. The survey, conducted between August 26th and September 2nd, 2014, was weighted according to census data to ensure the overall sample reflects the demographic profile of Canada. The overall results are considered accurate to within +/- 1.8 percentage points, 19 times out of 20, of what the results would be had the entire population of adults been polled.
Canadians who named Nestlé Waters Canada a trusted brand of bottled water in the survey also recognized the brand for the following top three attributes of trust:
• Consistently delivers expectations;
• Dependable/reliable; and
• I would recommend this brand to others.
“Achieving Most Trusted BrandTM status in the bottled water category is recognition well-earned for Nestlé Waters Canada,” said Erin Schnarr, Director, Integrated Sales & Marketing Solutions, Reader’s Digest Canada. “And being recognized as one of Canada’s Most Trusted Brands for 2015 is the ultimate seal of consumer approval.”
“The annual Reader’s Digest Most Trusted Brand™ survey reaffirms that trust, as well as cost and product quality factor into Canadians’ brand affinity and loyalty,” added Ms. Schnarr. “Almost 9 of every 10 survey respondents reported that once they trust a company, they tend to act as ambassadors, recommending its products and services to friends and families. Trust plays a key role in consumer purchasing decisions and it can tip the scale favourably toward a particular brand.”
“While internal polling has consistently told us that Canadians value our bottled waters, to have a far more comprehensive, completely independent poll indicate this is extremely heartening to our senior management team, our employees and those Canadian consumers who have trusted, purchased and enjoyed our brands for so many years,” said Debbie Moore, President, Nestlé Waters Canada. “We are most appreciative of Reader’s Digest for bestowing this honour on our organization and we are extremely flattered by the response to our products from individual Canadians. We will continue to work even harder each and every day to earn consumer trust and satisfaction amongst all Canadians with our products.”
Trust has always been an integral facet of the Reader’s Digest brand. Serving as an
ambassador for the importance of trust, Reader’s Digest first launched the Most Trusted
Brand™ survey in Asia in 2000. It has since grown into a global initiative, playing an important role where it is used to gauge consumer attitudes and opinions related to products, services and professions, and to recognize the world’s most trusted brands.
About The Reader’s Digest Association Canada (ULC)
Reader’s Digest Association Canada is a leading global, multi-brand and multi-platform media company that educates, entertains and inspires, connecting audiences throughout Canada. Reader’s Digest Magazines Ltd. publishes five magazines, including Reader’s Digest and Sélection, Canada's most-read magazines, with 5.8 million readers. In 2008, it launched Best Health, a healthy lifestyle magazine for Canadian women and More of Our Canada, a companion magazine to the very popular Our Canada magazine. Reader’s Digest operates a network of branded websites in Canada, including readersdigest.ca, besthealthmag.ca, plaisirssante.ca and tasteofhome.com. For more, visit: www.readersdigest.ca
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™Trusted Brand is a registered trademark of Reader's Digest Association Canada ULC.
About Nestlé Waters Canada
Established in 1970, Nestlé Waters Canada is associated with Nestlé Waters North America of Stamford, Connecticut. With headquarters in the Township of Puslinch, bottling facilities in Hope, British Columbia, and Puslinch and distribution facilities in Chilliwack, British Columbia; Puslinch and Laval, Quebec, approximately 400 employees support a network of more than 145 retailers across Canada.
For further information, please visit our web site at www.nestle-waters.ca or contact:
John B. Challinor II APR
Director, Corporate Affairs
Nestle Waters Canada
Telephone: 1 888 565-1445, Ext. 6441
Jamie Jo Alton
National Public Relations
Telephone: (416) 848-1370
For further information about Reader’s Digest Trusted Brands, please contact:
Smitten Creative Boutique
Smitten Creative Boutique
Telephone: 416-782-2300, Ext. 202