To Press Releases listMay 17, 2017
Actress and singer Anna Camp opens the doors to Tiny House in New York City;
House reflects NESTEA's move towards simpler recipes, authentic tea flavor
and a new line of premium, real-brewed teas
Stamford, CT – May 17, 2017 – NESTEA® is partnering with actress and singer Anna Camp to show New Yorkers the joy of living simply, with the unveiling of a Tiny House in New York City. The 200 square foot house, located in Manhattan's Herald Square, embodies NESTEA's "less is more" philosophy as the brand introduces new, simpler recipes with fewer ingredients and a new line of premium, real-brewed teas.
"The new NESTEA brand and our new iced teas reflect what consumers are looking for in all aspects of their lives: simplicity," said Karen Ress, Vice President and General Manager of Tea Brands, Nestlé Waters North America. "The Tiny House embodies this philosophy, and is a place where visitors can stop, reflect, and be reminded of the joy of living more simply."
NESTEA partnered with Camp because her lifestyle synced perfectly with the brand. Camp has appeared in such programs as "True Blood," "Mad Men," "The Good Wife" and the "Pitch Perfect" movie series.
"Life today is anything but simple," said Camp. "From online to offline, work to play, life is overloaded with complexities that can make every day feel chaotic. I'm excited to partner with NESTEA to open its Tiny House and hope that it will remind people to embrace the simple joys in life."
NESTEA's Tiny House is located in Herald Square at the intersection of Broadway and West 35th Street. Visitors are invited to take a break from the hustle and bustle and tour the house the afternoon of Wednesday, May 17.
Starting at 9 a.m. EST, visitors can taste NESTEA's simply delicious new line of premium real-brewed iced teas and reformulated Classic iced teas. Celebrated lifestyle bloggers Inspired by Charm, Southern Bite and Hapa Time who selected the décor, food and style elements of the house will be on-site to share their tips and inspiration.
Following its appearance in Herald Square, NESTEA will take the Tiny House on the road with stops in Boston and Chicago this summer.
Fun Facts about the NESTEA Tiny House
- At 200 square feet, the Tiny House is less than half the size of the average New York City studio apartment (550 square feet, according to recent research)1
- The Tiny House comes with air conditioning to avoid those sweltering spring and summer days
- The house features several design efficiencies:
- The kitchen table folds down to conserve space
- The living room couch converts into a lounger so you can kick your feet up!
- The cutting board is installed above the trash, making cooking and cleaning up a breeze
- It fits five people comfortably
- The house was built by husband and wife team Erik and Chrissy Kopplin of KCC Design + Build, Long Island, New York
NEW Simpler Recipe
NESTEA's new premium real-brewed iced teas are made with up to five ingredients (tea, real sugar, water, rooibos and citric acid) and are available in four varieties:
- Unsweetened Black Tea
- Slightly Sweet Black Tea
- Slightly Sweet Black Tea with Rooibos
- Slightly Sweet Organic Green Tea
NESTEA's reformulated Classic iced teas are sweetened with real sugar and stevia extract. All teas are GMO free and do not contain high fructose corn syrup, artificial colors or flavors. Enjoy the delicious new Classic teas in three flavors:
For more information about the new NESTEA, visit NESTEA's Facebook, Instagram or Twitter channels or join in the social conversation using the hashtag #NewNESTEA. Visuals of the NESTEA Tiny House, new NESTEA bottles, and NESTEA's Classic and real-brewed lines are available on request. Learn more about the new NESTEA at https://www.nestea.com
A beloved brand since 1948, NESTEA® has been a trusted iced tea choice for almost 70 years. In 2017, NESTEA unveiled a reinvention inclusive of a new brand look, new bottles, reformulation and premium product line with a focus on simplicity. NESTEA is made with real sugar and stevia extract (fruit flavored only), and has no high fructose corn syrup, no artificial colors or flavors and no GMO ingredients. NESTEA is available in a Classic line (Lemon, Peach, Raspberry) and real-brewed line (Unsweetened Black Tea, Slightly Sweet Black Tea, Slightly Sweet Black Tea with Rooibos and Slightly Sweet Organic Green Tea).
NESTEA sources its tea leaves from Nilgiri, India, a region known for producing high-quality tea. The unique hot-fill brewing process used for NESTEA's real-brewed iced teas creates the fresh taste, and requires no preservatives to be used in the process.
About Nestlé Waters North America
Nestlé Waters North America provides people with an unrivaled portfolio of bottled waters. Brands such as Nestlé® Pure Life®, Poland Spring®, Perrier® and S.Pellegrino® have driven Nestlé Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S. Based in Stamford, Connecticut with some 8,500 employees nationwide, Nestlé Waters is committed to reducing its environmental footprint across its operations. The company is also committed to creating shared value and being a good neighbor in the 140 communities where it operates in the U.S.
©2017 Nestlé Waters North America Inc.