Demand for bottled water has never been higher. In 2016, bottled water surpassed carbonated soft drinks as the largest category of packaged beverages sold in the United States. This is a tremendous milestone as it reflects our desire to live healthier lives. But with this milestone, comes a serious responsibility to recover the polyethylene terephthalate (PET) plastic bottle.
The U.S. Environmental Protection Agency (EPA) estimates that 75 percent of the total waste stream in the U.S.is recyclable, but only approximately 30 percent actually gets recycled. We are trying to do our part through our national efforts including a $6 Million investment in The Closed Loop Fund and a partnership with Keep America Beautiful. In addition, we support the communities where we live and work to help their community recycling efforts.
Community recycling efforts do more than keep bottles out of landfills. They keep everyone personally invested in preserving our environment’s natural beauty for generations. We work to play a leading role in recycling initiatives from coast to coast, including:
- In 2017, our Zephyrhills® Brand Natural Spring Water partnered with Keep America Beautiful and its affiliates to place recycling bins on beaches, waterfronts, and other public places to enable on-the-go recycling. This program awarded grants to four Florida communities (Tampa Bay, Wakulla County, Indian River, The City of Crystal River) to provide recycling bins for more than 20,000 residents, including 120 permanent bins in public places and 100 bins for community events. In just the first six months, the bins have helped these four communities recycle nearly 320,000 bottles and cans.
“As more beverages are consumed away from home, there is a clear opportunity to increase recycling by providing more convenient and accessible recycling options,” says Brenda Pulley, Senior Vice President, Recycling, Keep America Beautiful. “It’s important to Keep America Beautiful to make on-the-go recycling easier and influence lasting recycling behavior change.”
- Our Deer Park® Brand Natural Spring Water sponsors Anacostia Riverkeeper Clean Waterways, whose mission is to protect and restore the Anacostia River for all those who live, work, and play in its watershed.