Why Bottled Water


Water is an essential nutrient, and the ease, portability and accessibility of bottled water makes it easy for individuals to drink more water. In fact, bottled water accounts for more than half of people’s overall water intake.1 Bottled water, measured by consumption of beverage intake is on track to become the number one beverage category in America in the next few years.2 People are accustomed to drinking packaged beverages, so bottled water suits their lifestyles as an alternative to other packaged sugar-sweetened beverages. This helps when seeking to reduce their calorie and sugar consumption.
Water is an essential ingredient in the recipe for a healthy lifestyle. For example, replacing one 12-ounce, 140-calorie sugared beverage with water each day can trim more than 50,000 calories a year from a person’s diet.3 That’s why we believe bottled water should be available wherever beverages are sold. 

Learn how water plays an important role in your body

The Center for Disease Control has developed an easy to use reference guide to understand the calorie content of different beverages, so you can rethink your drink. 

Teaching Healthy Habits

Childhood obesity remains one of the nation's leading public health problems, as well as one of the most preventable. In fact, nearly one-third of U.S. children and teens are currently obese or overweight.4 Studies show obese children are at risk for life-altering chronic diseases, including type 2 diabetes and heart disease.5,6 Instilling healthy habits like maintaining a balanced diet, regular exercise and drinking water instead of sugary drinks can contribute to a healthy lifestyle.

Hidden Calories and Added Sugars From Beverages

Oftentimes, there are more calories in beverages than you might think. Between 1965 and 2003, calories per capita from beverages have increased by 226 calories daily, 152 of which came from caloric sweetened beverages.7 Currently, beverages make up almost 20% of the total caloric intake in the typical American diet.8 According to the 2015 US Dietary Guidelines, the largest source of calories from added sugars is sweetened beverages, accounting for 39% of calories from beverages. For more information, see our comparison on bottled water vs. sugary drinks


Research from the Harvard T.H. Chan School of Public Health finds that more than half of children and adolescents in the U.S. are not getting enough hydration.9 Data from a national sample of 4,766 children for the National Health and Nutrition Examination Survey (NHANES 2005-2010) indicate more than 75% of children failed to meet the Daily Recommended Intake of water.10

1 Ng SW, Slinging MM, Popkin BM. Turning point for US diets? Recessionary effects or behavioral shifts in foods purchased and consumed. Am J Clin Nutr. 2014 Mar;99(3):609-16
2 Beverage Marketing Corporation, Bottled Water Industry Briefing #73, December 2014. Alt: http://www.nytimes.com/2015/10/04/upshot/soda-industry-struggles-as-consumer-tastes-change.html
3 Based on replacing one (1) 12oz. 140-calorie sugared beverage daily with water for a year.
4 Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of obesity and trends in body mass index among US children and adolescents, 1999–2010. Journal of the American Medical Association. 2012; 307(5):483–90. Available online: http://jama.jamanetwork.com/Mobile/article.aspx?articleid=1104932
5 http://www.cdc.gov/healthyschools/obesity/facts.htm
6 National Diabetes Statistics Report, 2014
7 Popkin, Barry M., Nestlé S.A., "Nestlé’s Water Management Report; An expert voice on beverages and human health." March 2007: 17
8 Scientific Report of the 2015 Dietary Guidelines Advisory Committee. Available from: http://www.health.gov/dietaryguidelines/2015-scientific-report/PDFs/Scientific-Report-of-the-2015-Dietary-Guidelines-Advisory-Committee.pdf
9 Harvard T.H. Chan School of Public Health, American Journal of Public Health
10 Drewnowski A, Rehm Colin D, Constant F. Water and beverage consumption among children age 4-13 y in the United States : analyses of 2005 – 2010 NHANES data. Nutrition Journal 2013, 12 : 85 http://www.nutritionj.com/content/12/1/85