New brand proposition meets needs of today’s consumer with a complete reinvention: no high fructose corn syrup, no artificial flavors or colors, and four premium real-brewed teas
Stamford, CT – February 14, 2017 – Delivering on consumers’ changing needs, NESTEA® officially unveiled today its new brand proposition, set to hit retail shelves in the U.S. this month. The reinvention is aimed at enhancing the position of NESTEA in the rapidly expanding, $4.5 billion ready-to-drink tea category.
The new NESTEA, which includes completely new reformulations and a premium product line, is the first major overhaul of the iconic tea brand’s visual identity, packaging and product line in many years, and it embodies the simplicity and delicious tasting refreshment that today’s consumers demand.
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