America’s Original Premium Spring Water
Speaking with BevNET recently, NWNA Vice President and chief marketing officer Yumiko Clevenger-Lee said the decision to launch ORIGIN was due to consumer demand for the Maine-based brand, which is sold in five states in the Northeast. According to internal research, purchase intent for Poland Spring was the same outside the region as it was inside.
“We have for years been hearing from consumers all across the U.S. who maybe at one time lived in New York or passed through the Northeast asking for how they can get access to Poland Spring water,” she said. “Outside of the Northeast, the brand has high awareness in the U.S.”
Read the full article at BevNet.com.