PERRIER and ROLAND-GARROS will be celebrating 40 years together in 2018.
The recent announcement that the partnership would be renewed for 4 more years proves it
once again: the association of Perrier® Sparkling Natural Mineral Water, a distinctive brand that for years has contributed to promoting France internationally, with Roland-Garros, a major sporting event, is one of the most natural in existence. This remarkably strong bond, punctuated by epic memories, is of the kind that forges legends. From the players’ rest and hydration area to the mythical umpire’s chair, from the stands of Court Suzanne Lenglen to the edges of the Place des Mousquetaires, Perrier has been supplying reinvigorating refreshment in the furthest corners of the Porte d’Auteuil.
Like every year, the “official bubble” will spoil Roland – Garros spectators with unique and creative experiences:
The Extraordinary Terrace
You're sitting at a café terrace in France sipping a cool and refreshing Perrier when you're suddenly “kidnapped” by hostesses who whisk you away to Roland-Garros to watch the day's matches. A complete surprise, hidden cameras, emotions and bewilderment guaranteed thanks to Perrier!
The Extraordinary Umpire’s Chair
Have you always dreamed of sitting as close as possible to the great champions while they’re playing or resting? Thanks to a unique technology, Perrier is offering you the chance to live your dream and to find yourself on centre court, right in the middle of the players’ rest and hydration area. Immersion more vivid that nature itself, which without doubt will be the most surprising attraction of this Parisian fortnight!
The Extraordinary Place
Rendez-vous on the Perrier stand with your precious ticket in hand for admission to the main courts at Roland-Garros: the lucky owners of an “Extraordinary Place” will be offered the perfect spectator’s kit, but best of all, will also served Perrier in their seat all day long ! Other surprises await visitors with tickets for the outer courts.
The Extraordinary Wait
Every day, the thousands of spectators waiting to be served at the many refreshment areas at Roland-Garros will be invited to solve a brain-teaser and try to win a Perrier Green Apple Slim Can. In 2014, the Perrier Slim Can made its grand entrance on the French market during the tournament. This year the latest innovation in the range is green apple with 100% natural flavors and zero calories.
Last but not least, the PERRIER Legend’s Trophy, which will be held from 2 to 7 June 2015. Since 2011, Perrier chose to associate itself with the Legends’ Trophy. This veterans’ tournament is one of the most popular fixtures with Paris fans. Through this exceptional show, Perrier promises a real journey through time, and an immersion in the history of modern tennis. Some legends such as John McEnroe (USA), Juan Carlos Ferrero (ESP) or Lindsay Davenport (USA) are expected.