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Jun 24, 2014

Acqua Panna Celebrates 450 Years

Acqua Panna Tuscany Table

Acqua Panna celebrates the 450th anniversary with an important recognition from Regione Toscana and a new "look" in honor of its Tuscan origin


This marks an important year for Acqua Panna. With its soft, elegant taste that never overpowers making it an outstanding mineral water, able to enhance all the nuances of the wine and food it accompanies, Acqua Panna is celebrating its 450th anniversary in 2014.

To commemorate this anniversary on June 17th Acqua Panna and the Tuscany Region signed an official agreement in which Acqua Panna will carry on its bottles the Tuscan Taste logo which the Region created for the 100% Tuscan products of excellence and has given so far to only to wine producers.

"The Tuscany Region has created the Tuscany Taste logo for the 100% Tuscan products of excellence. So far the opportunity to use it has been given only to selected wine producers – says Enrico Rossi, President of Region of Tuscany –, "but Acqua Panna has a strong connection with the territory of our region and it's certainly one of our excellences which witnesses Tuscany either in Italy and abroad. Our plan for the future is to extend the opportunity of the logo usage to all the top quality Tuscan productions in the food and beverages sector, starting by moving from wine only to wine and water".

In addition to this, to further communicate the strong link with its territory of origin, Acqua Panna has done a restyling of the bottle label, making it more "Tuscan looking" allowing it to become an ambassador of the Tuscan values in the over 120 countries where the bottles are distributed.

"Acqua Panna represents all the power of nature in the heart of the Tuscan Apennines, with 1300 hectares of natural preserve, a unique aquifer, and a long history of culture, passion and love for the environment – says Giorgio Mondovì, Sanpellegrino International Business Unit Director – "Because of this, we are honored to look the bottles of Acqua Panna throughout the world with an emblem that highlights the strong connection between this mineral water and its native territory to celebrate this important anniversary".

Acqua Panna is proud of its long history. Legend says its estate dates as far back as the Renaissance period, to the days of the famed Medici family of Florence where they spent summer holidays. The Medicis were known for their sumptuous banquets and their love for fine wine and food and, the lore has it, it was this way these Renaissance gourmet secured themselves a constant supply of fresh mineral water for daily use in court and for their memorable banquets as well.  Lorenzo il Magnifico was so fond of the Acqua Panna's taste that 54 liter demijohns were sent by cart to Florence to bring this water to his court. On the 15th July 1564 an official proclamation (the Panna 'bandita') established the property lines of the Medici estate, with the intent it be a private reserve for farming and game. Since then, with the exception of the roads, the estate has remained almost perfectly intact and is still protected today. Here is where Acqua Panna originates.



Tuscany is not only a territory rich in natural beauty, art and culture; a land recognized throughout the world for its traditional dishes, local products and excellent wines. This is also the unique and multifaceted native land of Acqua Panna, a landscape that has remained intact through the centuries. The reason being the distinctive characteristics of this mineral water are strictly tied to Tuscany: in this region there is a special place where water flows untouched through rocks in a  15 year journey of limestone filtration. This is the natural source of Acqua Panna.

About S.Pellegrino and Acqua Panna


S.Pellegrino, Acqua Panna and Sanpellegrino Sparkling Fruit Beverages are international trademarks of Sanpellegrino S.p.A. which is based in Milan, Italy.
Distributed in over 130 countries through branches and distributors in all five continents, these products represent quality excellence by virtue of their origins and perfectly interpret Italian style worldwide as a synthesis of pleasure, health and well-being.
Founded in 1899, Sanpellegrino S.p.A. is the leading company in the beverage sector in Italy with its range of mineral waters, non-alcoholic aperitifs, drinks and iced teas. As a major Italian producer of mineral water, it has always been committed to enhancing this primary good for the planet and works responsibly and passionately to ensure that this resource has a secure future.

Press releases: Acqua Panna celebrates the 450th anniversary of purity

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