Since joining forces to create the iconic “crying Indian” campaign more than 40 years ago, Nestlé Waters North America (NWNA) partner Keep America Beautiful and the Ad Council have teamed up again to launch the new “I Want to be Recycled” public service announcement (PSA) campaign. According to research released by the Ad Council, only 52 percent of Americans say that they are “very” or “extremely” knowledgeable about how to properly recycle. Only 38 percent say they are “avid recyclers,” recycling as much as possible and willing to go out of their way to do so. Given this, the aim of the campaign is to restart the conversation on recycling, while also raising awareness and ultimately motivating occasional recyclers to become everyday recyclers.
NWNA is a proud national sponsor of the new campaign. With a corporate goal to reach a 60% recycling rate for PET beverage bottles by 2018, joining the campaign’s national conversation reiterates NWNA’s commitment to creating shared value through packaging sustainability.