Nestlé recently launched HENRi@Nestlé, an open innovation platform expanding Nestlé's ongoing work with startups. HENRi provides potential partners with an attractive, compelling online platform where Nestlé will be crowdsourcing cutting-edge ideas and innovative solutions to defined business challenges.
Through HENRi@Nestlé, we'll combine the creative spirit and ingenuity of external innovators with the scale and expertise of the world’s leading nutrition, health and wellness company. There will be opportunities to collaborate on product innovation, sustainability, creative brand campaigns and much more – a range of challenges that reflects the breadth of Nestlé’s ambitions.
Presently there are four projects offered on the platform for startups to review and offer solutions:
- Micronutrient Deficiency: We want to create a user-friendly and affordable service or tool that enables people all over the world to test if they have a micronutrient deficiency.
- Nespresso & Sustainability: We also want to create an experiential platform that allows customers to experience and understand Nespresso’s sustainability initiatives and their positive impact towards improving social and environmental sustainability at farm level.
- Bottled Water: We want to invent a new approach that complements bottled water, creating a whole new lifecycle for this seemingly very simple product, no matter where it’s consumed – at home, in the office, on the go, or in a restaurant. It's a huge ambition.
- Nesquik Studios: We want to work with an external partner to find new ways to encourage parents and children to create or re-invent games using mobile technology to help kids get active.
Pete Blackshaw, Vice President of Digital and Social Media, Nestle, said "HENRi@Nestlé will be the company's flagship global collaboration program and serve as a catalyst for speed, transparency and cutting red tape."
Each project is currently accepting submissions through 7:59 PM EST on October 7, 2016.