New ReBorn™ 50% recycled PLASTIC bottle and better state policy
This year, Nestlé Waters North America (NWNA) is marking America Recycles Day, which occurs yearly on November 15, by releasing a new recycled-content bottle and continuing efforts to make recycling easier and more effective.
Since the 1990s, NWNA has undertaken a range of bottle innovations. Today, the iconic Arrowhead® Brand 100% Mountain Spring Water is launching the new ReBorn bottle in California, made with 50% recycled PET plastic. Arrowhead® is one of the only major bottled water brands on the West Coast to utilize recycled plastic – and joins Deer Park® and re-source® as the latest brand in the NWNA portfolio to introduce 50% rPET bottles.
Beyond creating a better bottle, NWNA is aiming for a zero waste future. Fresh thinking and innovation are needed to improve America’s overall recycling rate, which is stuck at 34 percent and captures less than one-third of PET plastic bottles. That’s why the company is leading a new effort to reinvent recycling, making it easier to recycle everywhere. By advocating for an Extended Producer Responsibility (EPR) model, the company hopes to help improve recycling rates for packaging and printed paper in the U.S.
Through state-level legislation, EPR would increase recycling rates, reduce government spending and use private sector business savvy to lower costs. With EPR, companies must meet recycling targets and fund the collection of their packaging. That provides an incentive to make packaging easier to recycle. EPR shifts the responsibility for recycling away from government, which ensures that funds meant to pay for recycling will not be diverted. To learn more about how EPR works, visit Recycling Reinvented.
To learn more about Nestlé Waters North America’s pledge to improve recycling across North America and increase recycling and reuse of plastic bottles click here