resource® Natural Spring Water introduces its remodeled bottle made with 100 percent recycled plastic (rPET)*. resource is one of the first premium natural spring water brands to offer a 100% rPET bottle nationwide, unlike traditional packaging options used across the beverage industry. Available in 700ml and 1L sizes.
Fun Fact: Recycled plastic bottles can be turned into a lot of other products used in our daily lives- from park benches to T-Shirts!**
With its move to a 100% rPET bottle*, resource hopes to focus attention on the uses of rPET and increasing awareness and demand for recycled plastic.
“We at resource Natural Spring Water are passionate about supporting consumers’ quest toward a mindful lifestyle,” said Laetitia Allexant, Director of Marketing. “It’s often the small, simple changes that have the most impact and our 100 percent rPET bottle* is just one of the ways we’re trying to make a difference.”
Part of the Nestle Waters North America (NWNA) portfolio of bottled waters, the resource brand and its recent 100% rPET bottle* launch is representative of the company’s long-standing mission to focus attention on the importance of recycling across its entire family of beverage brands.
NWNA is consistently exploring new environmentally minded packaging options as well as ways to increase awareness of the benefits of recycling. The company is committed to increasing plastic (PET) beverage bottle recycling rates to 60 percent by 2018. To help reach this goal, NWNA has been working closely with policy stakeholders nationally and locally, and through our support of Recycling Reinvented.
*Excludes label and Cap.