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Nestlé Waters Teams Up with Salesforce to Launch Consumer Engagement Center

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Jul 27, 2016


New technology delivers real time 1-to-1 consumer journeys

NEW YORK—July 28, 2016— Nestlé Waters North America Inc. today announced the launch of its digital Consumer Engagement Center in partnership with Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company. The Consumer Engagement Center will be housed within the New York City offices of Salesforce in a unique, lab-like atmosphere.   

Nestlé Waters North America is the leading U.S. provider of bottled waters offering consumers many choices for healthy hydration. The new Consumer Engagement Center will empower Nestlé Waters’ employees and partners to deepen their relationships with consumers across all digital channels, foster community and deliver more personalized experiences. It offers a real-time view of the consumer journey with well-known bottled water products such as S. Pellegrino®, Poland Spring® and Nestlé Pure Life® brands.

“Every conversation about beverages on a social platform represents an opportunity for us to engage with our consumers,” said Antonio Sciuto, Chief Marketing Officer, Nestlé Waters North America. “We are moving beyond building databases to cultivating communities by delivering personalized content based on the specific needs of our consumers to deepen their engagement and advocacy.”

“Smart companies like Nestlé Waters North America understand that effective marketing is moving from batch and blast campaigns to intelligent customer journeys,” said Stephanie Buscemi, EVP, Product and Solutions Marketing, Salesforce. “The Salesforce Customer Success Platform provides Nestlé with a transformative way to holistically manage the customer experience and connect the dots across sales, service, community and marketing.”

Using the power of Salesforce Marketing Cloud, Nestlé Waters North America will leverage its new digital center to understand thousands of brand and topical conversations per month. Doing so will allow the company to participate in social conversations with its communities and provide branded content most relevant to its consumers, leading to deeper, more lasting relationships.  

“For us, digital marketing is no longer simply about reach and frequency. Marketing is evolving into personalized consumer experiences, and our mission in this new reality is to better understand consumer needs, behaviors and trends so we can delight them on every single occasion.  We use analytics and modeling to find other people with similar interests. We want to invite them into the conversation and continuously improve our marketing effectiveness,” continued Sciuto. 

“Digital command centers are intelligent nerve centers that let brands quickly track digital moments and respond appropriately … For an increasing number of CMOs, such a center delivers actionable insights to improve market research, better support customers, and drive
sales,” wrote analyst Clement Teo.

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About Nestlé Waters North America
Nestlé Waters North America provides people with an unrivaled portfolio of bottled waters for healthy hydration. Brands such as Nestlé® Pure Life®Poland Spring®Perrier® and SanPellegrino® have driven Nestlé Waters North America to be the third largest non-alcoholic beverage company by volume in the U.S. Based in Stamford, Connecticut with 7,500 employees, Nestlé Waters is committed to reducing its environmental footprint across operations. As a natural resource company, Nestlé Waters sustainably manages about 40 spring sites, as well as nearly 14,000 acres of watershed as open space. The company is also committed to creating shared value and being a good neighbor in the 140 communities where it operates in the U.S.   

About Salesforce
Salesforce, the Customer Success Platform and world's #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:  Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE. This press release contains “forward-looking statements.” All statements other than historical facts included in this press release, including, but not limited to, statements regarding the timing and the closing of the transaction, the financing for the transaction, the expected benefits of the transaction, prospective performance and future business plans, and any assumptions underlying any of the foregoing, are forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or unknown, or unknown risks or uncertainties materialize, actual results could vary materially from the parties’ expectations and projections. These forward-looking statements reflect Salesforce’s expectations as of the date of this press release. Salesforce undertakes no obligation to update the information provided herein. © 2016, inc. All rights reserved. Salesforce, Sales Cloud, Service Cloud, Marketing Cloud, AppExchange, Salesforce Platform, and others are trademarks of, inc. Other brands featured herein may be trademarks of their respective owners.



"How Nestlé Is Cozying Up to Salesforce With New Digital Lab" - Advertising Age, July 28, 2016

"How Nestlé Plans to Speed Up Its Marketing by Setting Up Shop In Salesforce's New York Office" - AdweekJuly 28, 2016

"Nestlé Waters launches a digital command center to collect data and market faster" - DigidayJuly 28, 2016

Media Relations:

Christopher Rieck
Nestlé Waters North America
(203) 629-7243 
[email protected]

Joe Ciarallo
(415) 836-6628 
[email protected]
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