STAMFORD, Conn., (May 29, 2018) – Nestlé Waters North America and WWE (NYSE: WWE) today announced a joint campaign that encourages consumers to live a healthy lifestyle and “choose water.”
The campaign kicks off today with a sweepstakes, which encourages consumers to share the reasons they choose water. It can be entered by following WWE’s Twitter or Instagram accounts and tweeting or posting a message using #ChooseWater and #Sweepstakes or by signing up at www.wwe.com/choosewater. The winner will receive a trip to SummerSlam on Sunday, August 19, including tickets to the event, roundtrip airfare and three nights’ hotel accommodations.*
Additionally, WWE and Nestlé Waters North America will release custom, co-branded, digital videos, featuring WWE Superstars Charlotte Flair®, Natalya®, The New Day®, Sin Cara® and Titus O’Neil®. The videos will encourage fans to show how they #ChooseWater and will highlight the benefits of staying hydrated. They will be distributed across WWE’s and Nestlé Waters North America’s digital and social channels.
“At Nestlé Waters North America, we are committed to helping people lead healthier lives,” said Tara Carraro, Chief Corporate Affairs Officer, Nestlé Waters North America. “As a family-friendly leader in entertainment, WWE is the perfect partner to help reach families across the country. We’re proud to be working together to encourage families to choose water – whether tap, filtered or bottled.”
“We look forward to working with Nestlé Waters North America to encourage our fans to choose water as part of a healthy lifestyle,” said John Brody, WWE Executive Vice President, Global Sales & Head of International. “This integrated campaign will provide Nestlé Waters North America with an opportunity to utilize WWE’s global digital and social platforms and our larger than life Superstars to spread awareness about the benefits of water.”
This campaign is the latest way Nestlé Waters North America is supporting parents and caregivers on their journey to raise healthier kids. Earlier this month, parent company Nestlé announced a broader global initiative called Nestlé for Healthier Kids. From leading research to product development, from education to innovative nutrition and lifestyle services, Nestlé’s ambition is to help 50 million children lead healthier lives by 2030. Learn more here.
*NO PURCHASE NECESSARY. Limit one entry per method of entry per day. Must be 21+ and a resident of 48 contiguous U.S. States or D.C. (excludes AK, HI and PR). Sweepstakes begins 5/29/18 and ends 7/15/18. Void where prohibited. For official sweepstakes rules, please see www.wwe.com/choosewater.
About Nestlé Waters North America
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Poland Spring®, Nestlé® Pure Life®, Perrier® and S. Pellegrino®. The company also owns and operates ReadyRefresh SM by Nestlé®, a customizable water and beverage delivery service. Just Click and Quench.SM
Based in Stamford, Connecticut with some 8,500 associates, we are committed to reducing our environmental footprint across our operations. As a natural resource company, we sustainably manage 47 spring sources and conserve nearly 21,000 acres of natural watershed area. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at www.nestle-watersna.com/en and follow us on Twitter and Facebook: @NestleWatersNA.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE’s TV-PG, family-friendly programming can be seen in more than 800 million homes worldwide in 24 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
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Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: WWE Network; major distribution agreements; our need to continue to develop creative and entertaining programs and events; a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims relating to CTE; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our revolving credit facility; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercising control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares which are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made, are subject to change without any obligation on the part of the Company to update or revise them, and undue reliance should not be placed on these statements.