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Nestlé Pure Life Launches 2012 Hydration Movement

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May 14, 2012

The Nestlé Pure Life Hydration Movement went live on April 24, with the mission of getting even more US consumers to join the 90,000 people who took Nestlé Pure Life’s pledge last year – swapping one sugared drink a day for water.

Consumers who take the pledge will help eliminate an estimated 50,000 calories from their family’s diet.

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