To Press Releases listJun 3, 2019
Poland Spring is on track to be first major bottled water brand in the U.S. to convert its portfolio to recycled plastic
Bottled Reimagined: Click to enlarge infographic
Stamford, CT – Poland Spring® Brand 100% Natural Spring Water, America’s leading spring water brand, announced today that it has started transitioning its packaging to recycled plastic (rPET), and plans to be the first major bottled water brand to reach 100% recycled plastic across its still water portfolio by 20221 . This month, the brand’s 1-liter bottles will begin being made using 100% rPET. In April, the brand launched a premium offering, Poland Spring® ORIGIN in 900mL bottles, which are also made entirely of recycled plastic.
“As a company, we’ve already put our stake in the ground when it comes to taking the ‘single’ out of ‘single-use’ plastic bottles,” says Fernando Mercé, President and Chief Executive Officer of Nestlé Waters North America. “As we begin to transform Poland Spring, our most iconic brand, to 100% recycled plastic packaging, we will begin to bring this commitment to life for our consumers in a tangible way. Bottles like these, which are made from 100% recycled plastic and are 100% recyclable, are proof that a fully circular economy is within our reach.”
This initiative comes just months after Poland Spring’s parent company, Nestlé Waters North America, announced that it will achieve 25% recycled plastic across its U.S. domestic portfolio by 2021. The company plans to continue expanding its use of recycled materials in the coming years, further setting an ambition to reach 50% recycled plastic by 2025.
Poland Spring’s current packaging, which is predominantly made using PET plastic, is already 100% recyclable, and the company views its push toward using more recycled materials to be the next phase in making its packaging more sustainable and addressing the issue of plastic waste. Using recycled plastic helps keep plastic out of landfills and oceans, and reduces greenhouse gas emissions compared to using virgin plastic.2
However, as recycling rates in the United States still hover around 30%, Poland Spring recognizes that in order to fulfill its commitment to use recycled plastic in its packaging, it must also invest in initiatives that help plastic bottles get back in the recycling bin in the first place. That’s why Poland Spring, along with its parent company, is collaborating with organizations like Closed Loop Fund to help increase recycling infrastructure. The brand is also expanding How2Recycle labels across all of its packaging, to remind consumers to empty the bottle, replace the cap and recycle when they’re done.
“To achieve a circular economy, we, as brand owners, need to inspire people to think and act differently when it comes to plastic,” said David Tulauskas, Vice President and Chief Sustainability Officer at Nestlé Waters North America. “I cannot think of a more meaningful way to connect with our consumers than to bring to market a more sustainable bottle that they themselves helped to create simply by recycling.”
For information about Poland Spring’s sustainability efforts, visit PolandSpring.com/madebetter.
1 Bottles under 1-gallon size will be made with 100% recycled plastic; labels and caps are recyclable, but not made with recycled material.
2 Association of Plastic Recyclers (APR) 2018
About Poland Spring® Brand 100% Natural Spring Water
Established in 1845, Poland Spring® Brand 100% Natural Spring Water has been served throughout the Northeast for more than 170 years. Filtered by 10,000-year-old glacial aquifers of Maine, Poland Spring® offers a crisp, refreshing taste. Poland Spring® has no additives, only the naturally occurring electrolytes that provide a crisp, refreshing taste. To learn more, visit: https://www.polandspring.com/.
About Nestlé Waters North America
Nestlé Waters North America offers an unrivaled portfolio of bottled water brands for healthy hydration, including Zephyrhills® Brand 100% Natural Spring Water, Nestlé® Pure Life® , Perrier and S. Pellegrino®.The company also owns and operates ReadyRefreshSM by Nestlé® , a customizable water and beverage delivery service. Just Click and QuenchSM.
Based in Stamford, Connecticut with approximately 8,000 associates located in North America, we manage natural resources for long-term sustainability, and we conserve nearly 21,000 acres of natural watershed area. We currently source water for our six regional spring water brands from 47 springs across North America. We are also committed to creating shared value and being a good neighbor in the 140 communities where we operate in the U.S. For more information, visit us at www.nestle-watersna.com/en and follow us on Twitter, Instagram and Facebook: @NestleWatersNA. Nestlé Waters North America is an affiliate of Nestlé Waters, the world's largest bottled water company. Nestlé Waters serves customers in 130 countries, with 52 well-known bottled water brands and is, in turn, a subsidiary of the world's largest food company, Nestlé, S.A, based in Vevey, Switzerland.
Nestle Waters North America
Poland Spring to Use 100% Recycled Plastic by 2022 - Plastics Technology, June 5, 2019
Poland Spring to use 100 percent recycled plastic bottles - Recycling Today, June 5, 2019
Brand: Boosting recycled content is pathway to sales - Resource Recycling, June 4, 2019
Poland Spring water will be sold in recycled bottles- CNN Business, June 3, 2019
Poland Spring Announces Transition to 100% rPET by 2022 - BevNet, June 3, 2019
Poland Spring to Use 100% Recycled Plastic for Bottles - AP, June 3, 2019