FOR IMMEDIATE RELEASE
Contact: Lindsay Fredricks
BURGER KING CORPORATION PARTNERS WITH NESTLÉ WATERS NORTH AMERICA FOR EXCLUSIVE 5-YEAR CONTRACT TO CARRY NESTLE® PURE LIFE® PURIFIED WATER
Greenwich, CT – January 14, 2008 – Nestlé Waters North America Inc. has begun an exclusive five-year partnership with Burger King Corporation, the second-largest fast food hamburger chain in the world. The partnership brings Nestlé® Pure Life® Purified Water, the third-ranked national bottled water brand in the United States, to more than 7,000 BURGER KING® restaurants in the U.S.
Nestlé Pure Life Purified Water is calorie free and enhanced with a unique balance of minerals for taste. As customers of quick serve restaurants (QSR) have trended toward making healthy meal purchases like salads and grilled chicken, it has become important to offer healthy beverage options. Additionally, Nestlé Pure Life is packaged in a new Eco-Shape™ half-liter bottle. It is 15 percent lighter than the bottle it replaces and contains 30% less plastic than the average half-liter beverage bottle,* and it is 100% recyclable.
“We’re really excited about the partnership with Burger King,” said Kim Jeffery, president and chief executive officer, Nestlé Waters North America. “On average, our new Eco-Shape bottle is the lightest half-liter beverage bottle currently available and is a visual example of our desire to lighten our environmental footprint.”
“Our customer now has another great beverage choice in an environmentally friendly bottle that is also shaped to be easily carried, which is a true asset to our on-the-go customer,” said John Schaufelberger, svp global product marketing, Burger King Corp.
For more information, please visit http://www.sellbottledwater.com.
*Based on a March 2007 nationally conducted audit of half-liter bottles. Thirty-four different half-liter beverage bottles across the water, soda and tea categories were weighed in 12 cities. On average, the Eco-Shape™ bottle was found to contain 30% less plastic when compared with the average of the other half-liter beverage bottles.
About Nestlé Waters North America
Founded in 1976, Nestlé Waters North America is the leading bottled water company in North America, with international brands such as Nestlé® Pure Life®, Perrier® and S.Pellegrino®, as well as popular domestic brands such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Poland Spring® and Zephyrhills®. Nestlé Waters North America Inc. is based in Greenwich, Connecticut. It is related to Paris-based Nestlé Waters whose parent company is Nestlé S.A. of Vevey, Switzerland.
About Burger King Corp.
The BURGER KING® system operates more than 11,200 restaurants in all 50 states and 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of which are family-owned operations that have been in business for decades.
To learn more about Burger King Corporation, please visit the company's Web site at http://www.bk.com.