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For the second year in a row, Nestlé Waters North America commissioned a comprehensive, national study to better understand Americans’ outlook on access to clean water. We asked a total of 6,142 consumers and experts questions on water-related topics ranging from water consumption and usage to safety and infrastructure.

When it comes to conservation, Americans told us they want to do more to conserve and care for water, but don’t feel like they know how. The study found more than half of American consumers and experts say they think about their water usage daily. However, an average of 42 percent admit that they do not currently conserve water, but are willing to do so. One reason for this seems to be a lack of education on water conservation: almost one in three consumers and experts say they don’t know enough ways to conserve water in their daily household activities.

Perspectives on America's water 

Here at Nestlé Waters North America, water is our business, and we’re committed to inspiring and educating our employees and consumers to be better water stewards. Here is a snapshot of some of our efforts: 

Water stewardship programm Water Ventures educational meeting

  • For the past two years, we have worked with the World Wildlife Fund (WWF) to develop a learning module for all Nestlé Waters North America associates to teach them about their connection to water and empower them to be better water stewards. We are now working to make this water education tool available to other Nestlé operating companies.

Our study findings also show that Americans want businesses to do more to address water issues. Across our operations, we are dedicated to continuously improving our operations to increase efficiency and responsibly managing our water sources. For example, we are aligning our operations to the Alliance for Water Stewardship (AWS) Standard, the first global standard to measure a facility’s water use across social, environmental and economic criteria. To date, we have certified six facilities in North America, putting us on track toward achieving Nestlè’s global commitment to certify all of our facilities around the world by 2025.

But we know there is more to do, and we look forward to using the study findings as a roadmap to inform our business decisions and thinking as we continue to do our part to conserve water and help ensure clean, safe drinking water for generations to come.

Read the full results of our study here.