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Arrowhead “Naturally Different” Campaign Wins Social Good Award

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Nov 27, 2019

Social good 

NWNA is thrilled to share that Arrowhead’s “Naturally Different” campaign, which includes marketing on Volta Electric Vehicle charging stations throughout Los Angeles, recently received a Cynopsis Social Good Award honoring excellence in the area of social good in the media.

Cynopsis Media is a division of Access Intelligence and publishes free trade publications for the television, media, digital, and sports TV industries. The Social Good Awards and greater Cynopsis community seeks to acknowledge civic-minded citizens whose goal is to give back to the public through their profession.

Arrowhead’s rich history of environmental stewardship and sustainability, coupled with their strategic approach to educate and enlighten Los Angeles consumers, made them a strong contender for this award, which they received in the category of “Awareness Campaign/Initiative: Environmental/Weather.”

The “Naturally Different” campaign had two goals: to strengthen the Arrowhead brand’s perception and to help inform customers of how the brand is a leader in sustainability and environmental stewardship.

To reach consumers with meaningful, unique messaging, the “Naturally Different” campaign was featured on Volta Electric Vehicle charging stations. Throughout the campaign, free electronic vehicle shuttle rides were offered, which promoted ride sharing, thus helping to alleviate California traffic. Additionally, designers created high-impact wallscapes, including one that showcased the mountainous California landscape to display in the local area.

During the campaign, the Arrowhead sponsorship was directly responsible for:

  • 430,000 EV miles powered;
  • 17,500 total EV charges;
  • 9,500 total gallons of gas saved;
  • 2,200 trees were planted (based on the carbon offset).
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