Like Nestlé companies around the globe, NWNA looks to minimize its impacts on the environment while creating shared value in partnership with society. Due to the nature of the company's business ̶ specifically, the fact that its products come in recyclable packaging ̶ NWNA has a unique opportunity to create shared value around recycling in the United States.
To help increase recycling rates, NWNA is advocating for an Extended Producer Responsibility (EPR) model for packaging and printed paper. An EPR model would bring the financial responsibility of recycling to the industry, while collaborating with governments and providers to increase access to curbside recycling and recycling away from home, not just for bottles, but for all product packaging. This model can better meet the needs of the American marketplace by increasing recycling rates, reducing government spending and using private sector efficiencies to reduce the overall cost of recycling.
To help advance EPR, NWNA directly supports the work of Recycling Reinvented, a U.S. nonprofit organization committed to advancing recycling rates for packaging and printed paper in the United States through EPR, both through seed funding and former NWNA CEO Kim Jeffery's leadership as a member of the organization's board. Recycling Reinvented plans to advocate for statewide policy changes, where brand owners can get economies of scale, rationalize recycling infrastructure, increase recovery, and drive down costs.
In 2010, NWNA supported the launch of an EPR program in the Canadian province of Manitoba, featuring four key elements: curbside recycling, public spaces recycling, commercial/institutional recycling and a public education plan. Results from the limited first phase have been encouraging, and as it is rolled out to the rest of the province, will provide key learnings for EPR in the U.S.