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Why should I pay more for bottled water when I can just filter tap water?

Nestlé Waters North America believes people should be drinking more water – whether it comes from a faucet or a bottle. Both have their place, and three-quarters of bottled water drinkers drink both. Facing sobering national statistics – one-third of adults and 17% of children and adolescents are obese, and the average American gets more than 20% of their total caloric intake each day from beverages – bottled water has never been a more relevant option for Americans on-the-go.

With the reality of today's fast paced lifestyle, nearly 70% of what we drink comes in a package. If you consider all the bottled beverages available for people to drink, it's good they can simply choose quality, calorie-free water in a bottle. Nestlé Waters North America research shows that 63% of bottled water drinkers surveyed would choose other packaged beverages, such as soda, if bottled water weren't available. If consumers will be spending regardless, NWNA thinks they should feel good about choosing bottled water. Bottled water is an economically sensible purchase. A 24-pack of NWNA bottled water typically costs about $5.00, or $0.22 a bottle, less than other beverages on the shelf.