Not Just Any Water Can Be Called "Bottled Water"
Bottled water is considered a consumer food product by the U.S. Food and Drug Administration (FDA), which has strict standards of identity for bottled water. The FDA requires that the "type" of water must be clearly printed on the label of all bottled water sold in the United States.*
*Source: International Bottled Water Association
Who Drinks Bottled Water?
More than 74%* of the U.S. households drink bottled water. They live in every one of the 50 states and they span every age group. They're on-the-go people who want to stay hydrated, and they're taking their bottled water along with them. We do our part by making sure their favorite brands are always where they want them.
*Source: Nielsen Homescan Panel Data. Bottled water includes unsweetened still & sparkling water.
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