At BlueTriton Brands, we believe a brighter tomorrow begins with healthy habits today. And even small lifestyle changes can lead to a big impact on health. When you choose water – bottled, filtered or tap – you are making a simple, but important choice for living well.
As more and more people across the nation replace sugary beverages with water, families are cutting calories and added sugars from their diets. Though often overlooked, what you drink is just as important as what you eat for your health and wellbeing.
Today, more Americans are choosing bottled water than ever before. Americans have a growing preference for water—mineral, sparkling, flavored and still. Total bottled water gallon volume exceeds the volume of carbonated soft drinks, and continues to grow in popularity, from 13.8 billion gallons in 2018 to almost 14.4 billion gallons in 2019. Single serving sizes are the most popular bottled water option, accounting for the majority of the category's volume.1
Bottled water makes it easy for people to drink water which helps save calories with every sip. In fact, research has shown that when bottled water is not available, consumers will choose a sweetened beverage instead.2
1 Source: Beverage Marketing
2 Source: FRC market research data for Q4 2010 – Q3 2011 indicated that when bottled water isn't available, 63% of consumers say they would choose a sweetened beverage instead.