Nestlé Pure Life Redirects Ad Buy For The Childhood Hunger Cause

Nestlé Pure Life teamed up with No Kid Hungry with a $1 million contribution to help ensure families in need have access to healthy food and hydration by helping to build the Free Meal Finder Tool, a new online resource that helps families find free meals near them. The brand also created a new public service announcement about the online tool and repurposed the brand’s national TV advertising to spread the word. The company enlisted WWE Superstar Titus O'Neil to appear in the PSA. The cause was a personal one to Titus, who grew up in poverty and didn't always know where his next meal was coming from.

The Nestlé Pure Life brand has always been for families. With the issue of food insecurity increasing for many families across America, we knew immediately we had to find a way to help,” said Yumi Clevenger-Lee, EVP & CMO Nestlé Waters North America. “That’s why we are so proud to support No Kid Hungry, which is working tirelessly to fulfill a critical need during this challenging time. We hope that by working together, along with the powerful voice of Titus O’Neil, we’ll be able to extend the reach of the Free Meal Finder tool and support families in need.” Read the full article on Forbes.

Read the full article on Forbes.