Johnson & Johnson and Procter & Gamble Veteran to Lead Former Nestlé Waters North America as it Embarks on Growth and Innovation Strategy as an Independent Company
BlueTriton Brands (“BlueTriton” or the “Company”), the former U.S. and Canadian operations of Nestlé Waters, has named Jorge Mesquita as Chief Executive Officer. The veteran Johnson & Johnson and Procter & Gamble executive joins as the Company, known for its extensive portfolio of regional spring water and national purified water brands, embarks on growth and innovation initiatives as an independent business.
“A transformational leader with an impressive track record of driving game-changing innovation, building brands and delivering top and bottom-line results, Jorge is the ideal executive to lead BlueTriton as we seek to expand our market leadership, advance our commitment to sustainability and environmental stewardship and realize the potential of our unrivaled portfolio of water brands,” said Dean Metropoulos, Chairman and former Interim Chief Executive Officer of BlueTriton.
“Over the course of his long career in the consumer products industry, Jorge has developed an outstanding reputation as a strategic thinker and inspirational leader with a focus on operational excellence and a passion for re-energizing businesses and brands,” said Tony W. Lee, Managing Partner of One Rock Capital Partners, which earlier this year acquired the Company in partnership with Metropoulos & Co. “We are thrilled to have the benefit of his experience and expertise as BlueTriton moves into its next exciting chapter.”
“The water category is primed for growth and innovation as more consumers seek healthy hydration alternatives to sugary drinks,” said Mr. Mesquita. “With an exceptional portfolio of beloved brands, BlueTriton is well-positioned to capitalize on this tremendous market opportunity. I look forward to working with our outstanding management team and talented professionals throughout the company to raise the bar on innovation while continuing to lead the way in sustainable water management and being a good neighbor in the communities in which we operate.”
Prior to joining BlueTriton, Mr. Mesquita served as Executive Vice President and Worldwide Chairman of Johnson & Johnson’s consumer division, where he revamped the marketing, brand building and commercial strategies for brands including Johnson’s Baby, Neutrogena and Listerine. Prior to Johnson & Johnson, Mr. Mesquita spent nearly thirty years at The Procter & Gamble Company (“P&G”), where he led three separate divisions during his tenure.
As Group President, Global Fabric Care at P&G, Mr. Mesquita was responsible for overseeing the company’s largest business unit as well as the design and delivery of Tide and Ariel Pods, the biggest laundry innovation play in decades. Previously, as President, Global Home Care, he redefined the business with new brands including Swiffer and Febreze. Mr. Mesquita began his P&G career in Venezuela and later held posts in Mexico and Brazil before being tapped to lead Fabric & Home Care operations in Latin America and, later, in North America. He holds a bachelor’s degree in Chemical Engineering from the Florida Institute of Technology.
About BlueTriton Brands
BlueTriton Brands offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged regional spring water and national purified water brands including Poland Spring® Brand 100% Natural Spring Water, Deer Park® Brand 100% Natural Spring Water, Ozarka® Brand 100% Natural Spring Water, Ice Mountain® Brand 100% Natural Spring Water, Zephyrhills® Brand 100% Natural Spring Water, Arrowhead® Brand Water, Pure Life® and Splash. The Company also owns and operates ReadyRefresh®, a customizable water and beverage delivery service and a certified Carbon Neutral® business.
Based in Stamford, Connecticut with approximately 7,000 associates in the United States and approximately 230 in its Canada affiliate, BlueTriton Brands manages natural resources for long-term sustainability, and conserves more than 20,000 acres of natural watershed area. The Company has 27 production facilities across North America, 16 of which are Alliance for Water Stewardship ("AWS") certified across 15 sites, with five of the certified facilities being AWS Platinum, the highest-level certification.