Superhero Water Bottles Flex Recycling Power

The packaging for Nestlé Pure Life’s new DC Collection offers four superhero-themed sleeve-labeled 330-mL bottles made from 100% rPET that are 100% recyclable including the sleeves and cap...and boast a special interactive ability.

Who says bottled water can’t be a super beverage? Not Nestlé Waters North America (NWNA), Stamford, CT, which adds sleeve labels featuring four different superheroes from the DC Comics universe to 330mL bottles of Nestlé Pure Life water.

The packaging for the new "DC Collection", which is available in stores now, is also super from a sustainability standpoint—it’s 100% recyclable including bottles made of 100% recycled PET (rPET) along with the special recyclable shrink sleeve labels and caps.

Read the full article as appeared in Packaging Digest.