Walton Isaacson is an advertising agency founded in 2005 by marketing innovators Aaron Walton, Cory Isaacson and partner Earvin “Magic” Johnson. Walton Isaacson provides strategic and creative solutions to some of the world’s largest and most aggressive brand marketers.
This innovative agency model marries award-winning, full-service advertising, digital and social capabilities across multiple disciplines, which provide value and efficiency to partners. The agency’s marketing specializations include Sports, Lifestyle, Entertainment, Experiential and Branded Content, as well as cultural expertise across General Market, Black, Hispanic and LGBT consumer segments.
Aaron started his career as a research analyst for a well-known beverage company “before there was consciousness in the world about sugar intake.” “Now,” he says, “the world is changing and we’re much more conscious about what we put in our bodies.”
However, Aaron says there’s a disparity in minority communities because sugary beverages are still heavily marketed there. He’ll address this topic and what we and advertisers can do about it.
For a look inside Walton Isaacson, which is headquartered in Chicago and Los Angeles, with additional offices in New York and Miami, visit http://waltonisaacson.com.