Executive Vice President & Chief Corporate Affairs Officer
2016 - present
Tara Carraro joined the company* in March 2016 as Executive Vice President & Chief Corporate Affairs Officer. She is a member of the Executive Team. Tara is responsible for leading the continued development and evolution of the company's Corporate Affairs strategy to enhance BlueTriton Brands' corporate reputation.
She has a wealth of experience at blue-chip corporations encompassing a broad range of communications disciplines, with a specialty in reputation and issues management. In her current role, Tara oversees the BlueTriton Brands Corporate Affairs team and guides the company's strategy and planning, executive communication and thought leadership, media relations, crisis and issues management, and employee communications and advocacy.
Prior to joining the company, Tara was a Senior Vice President, Communications for WWE® – an integrated media organization and recognized leader in global entertainment – where she was responsible for global communications.
Before her time at WWE, Tara served as Senior Director, Corporate Communications at Heineken USA, furthering the company's strategic business priorities and enhancing its reputation. Prior to that, Tara spent 15 years at the Altria family of companies where she focused on reputation management, external communications, and corporate identity strategy. Earlier in her career, Tara served as a Media Programs Manager for Philip Morris USA and began her career at Pepsi-Cola International.
Tara earned a Bachelor's degree in Television/Radio with a concentration in Broadcast Journalism and a minor in political science from Ithaca College.
She currently serves as Chair of the Board of Directors and on the Executive Committee for The International Bottled Water Association, an organization that unifies the bottled water industry and represents uncompromising commitment to the safety and availability of bottled water worldwide. She is also a Board Member and Secretary for Make A Wish CT, an organization dedicated to granting the wishes of children with life-threatening illnesses.
*In Spring 2021, the company formerly known as Nestlé Waters North America announced that it had begun operating under a new corporate name, BlueTriton Brands. This company consists of the former United States and Canadian operations of Nestlé Waters and offers an extensive portfolio of highly recognizable, responsibly sourced, and sustainably packaged regional spring water and national purified water brands including Poland Spring® Brand 100% Natural Spring Water, Deer Park® Brand 100% Natural Spring Water, Ozarka® Brand 100% Natural Spring Water, Ice Mountain® Brand 100% Natural Spring Water, Zephyrhills® Brand 100% Natural Spring Water, and Arrowhead® Brand Mountain Spring Water; Pure Life® and Splash.