People who buy our products trust that our water is safe and tastes good. We believe people have a right to know where their water comes from and what’s in it, and they should be able to easily find that information. In fact, we think it is a brand advantage to make quality information – from source to processing to contents – easily accessible to consumers. This information supports the confidence people have in our product quality. Our quality control process begins with source selection and continues through bottling. Our labels and packaging are the gateways to the full extent of the water quality information about our brands.
Since 2005, we have made detailed water quality reports publicly available for all of our brands. These reports are comparable to those published by public water utilities and are based on independent testing results from certified laboratories.
All our products come from carefully selected sources, use state-of-the-art filtration and quality control processes and are bottled in sanitary conditions.
Source of water
Pure Life® Purified Water Enhanced with Minerals for Taste begins with well or municipal water. Every drop of water in every bottle of purified water goes through a rigorous multi-step process of filtration that involves reverse osmosis and/or distillation. We then enhance the water with a blend of minerals for great taste.
Pure Life® Bottled Water Quality Report
We’ve broken down the mineral content so you can see why you enjoy Pure Life® Purified Water Enhanced with Minerals for Taste. All values provided in milligrams/liter (mg/l) unless indicated otherwise.
Water Quality Regulations and Oversight
The bottled water industry is one of the few industries that has its own standard of good manufacturing practices that go above and beyond most other food products. The industry is regulated by the Food and Drug Administration (FDA), which regulates food industries and the pharmaceutical industry as well. Under the Safe Drinking Water Act, FDA regulations for bottled water must be at least as stringent as those imposed by the U.S. Environmental Protection Agency for tap water. Bottled water is generally required to be tested for the same parameters as tap water, but the standards are, in many cases, stricter than for tap water.
Learn about our 12-Step Water Quality Process.