Circular Packaging & Waste
BlueTriton Brands' strategy for circular packaging and waste involves sustainable packaging design, incorporating recycled materials, and establishing effective recycling systems. Additionally, we also prioritize waste reduction and consumer education to promote a circular economy and minimize environmental impact.
Goal: By 2025, 100% of our products will be in packaging that is reusable or made from an average of 35% recycled materials
Commitment*: Set a 2030 goal for reducing packaging waste and transitioning to renewable materials**
*Our commitments represent our intent to set a long-term, data-driven goal in the indicated subject matter.
** A renewable material, as defined by GRI, is continually replenished at a rate equal to or greater than the rate of depletion.
Check our progress here
Learn More About Our Projects & Partnerships
More Accessible Recycling
Funding Support to Expand Plastic Bottle Recycling Project
BlueTriton Brands is proud to partner with Replenysh, a community-powered collection network, to expand an existing plastic bottle recycling project in Jackson, Mississippi. Funding supported more recycling locations throughout the City to accept PET #1 plastic bottles.
Take the MadeBetter Pledge
Brings Bottles Full Circle With Made For A Better Tomorrow Campaign
BlueTriton’s Made For A Better Tomorrow campaign highlights the industry-leading efforts to create new bottles from existing materials and establishes a new ‘One-for-One Promise’ that commits to donate bottled water to communities in need for every pledge to recycle.
Incentivized Recycling Pilot
Incentivized, Source-Separated Recycling in El Paso, Texas
BlueTriton is proud to partner with Texan by Nature and Texans for Clean Water on an El Paso-based recycling pilot program in an effort to reduce plastics in waterways, roadways, and in landfills. The pilot project provided 670,000 El Paso residents with cash incentives to recycle PET #1 bottles and PET #1 thermoform plastics.
Policy Position Paper
Evolving Deposit Return Systems for Consumers & Producer Responsibility
In 2022, BlueTriton undertook efforts to better understand best-in- class deposit return systems in a pursuit of being a transparent and constructive partner in developing future policy. These efforts culminated in a 2023 release of BlueTriton’s position on DRS policy.
Efforts to recycle plastic
In 2018, approximately 29.1% of PET bottles & jars were recycled across the United States. Recycling rates of PET vary across regions and recycling programs with bottle deposit return systems achieving the highest recycling rates up to 2.5 times the national average. Existing forms of mechanical recycling diminish the quality of plastic with each recycling attempt, although work is being done to try to find ways in which recycling might restore this quality.
