NBTV Studios Announces Saratoga Spring Water as the Official Water Sponsor for New V-Commerce Integrated Series ‘The Pantry’, Hosted by Top Chef’s Tom Colicchio, to air on Spirits Network
February 6, 2024 (New York, NY) — Get ready to tantalize your taste buds and satisfy your shopping cravings simultaneously! Saratoga® Spring Water proudly announces its sponsorship of The Pantry, a groundbreaking video-commerce cooking show that revolutionizes the way you experience culinary adventures.
NBTV Studios recently announced its upcoming production in collaboration with renowned restaurant owner and Top Chef star, Tom Colicchio, titled “The Pantry,” set to premiere on Spirits Network. Saratoga® Spring Water will be featured in all six episodes of season one of the new series, which reinvents traditional cooking shows by directly incorporating Video-Commerce, or “V-Commerce.” Viewers can experience NBTV’s patented “Buy Bar” technology, allowing them to purchase featured products without navigating away from the video. Additional brand sponsors include Tequila Camarena, Crown Maple, Korin Knives, Made In Cookware and Kings County Distillery.
“Saratoga® Spring Water is excited to be a part of this new, groundbreaking show from Chef Tom Colicchio. Chef Colicchio has always stood for unparalleled quality and innovation in the culinary world, whether in his restaurants or on his shows. Saratoga® and Tom Colicchio are truly solidifying their mark on fine dining,” said Brittany Aitken, Brand Manager for Saratoga® Spring Water.
Saratoga® Spring Water is sourced from carefully selected American springs and served at the finest of hotels and restaurants for 150 years.
Colicchio, who serves as Executive Producer and will helm the series, is recognized for his esteemed restaurants under Crafted Hospitality, such as “Craft” in New York City and Los Angeles, “Craftsteak” in Las Vegas, and contributions to TV and podcasts. The Pantry combines the spontaneity of “Comedians in Cars Getting Coffee'' with the culinary innovation of “Chef’s Table” in this bite-sized digital format. With over four decades in the culinary world, Chef Tom Colicchio is no stranger to fine dining. The series will showcase him alongside guests, whipping up exquisite dishes and cocktails from a well-stocked gourmet pantry. As viewers engage, they're prompted to shop the episode and replicate the showcased pairings or gift them to friends and loved ones. The show’s guests include renowned celebrity chefs and restaurant owners and A-list actors.
“I’ve envisioned this concept for years and sought the ideal partner with the capabilities to make it a reality. NBTV offers both the production finesse and the technology to elevate traditional cooking shows,” expressed Tom Colicchio.
NBTV Channels and Spirits Network Founder and CEO Nick Buzzell, stated, “Collaborating with Tom is a privilege. The show promises immense brand appeal allowing partners an unprecedented opportunity to be featured in the series and harness the power of our V-Commerce technology redefining the traditional sponsorship model by offering viewers instant access to the ingredients and tools they need to recreate the magic in their own kitchens.”
“The Pantry” will be accessible on Spirits Network’s on demand app and FAST channels reaching over 100 million devices, enabling an immersive watch, buy, and taste experience on their connected TVs and mobile devices.
Other brand partners of the show include, Su Casa Mezcal, ChefShop.com, Colicchio Collection, Masienda, La Boite, Eddie’s Pickles, Fishwife and Tilit.
